Business as a Game. The Traps of Russian Business and Unexpected Solutions

Once upon a time, there were three entrepreneurs who created “Mosigra”, a cult chain of board game stores. Then they wrote a book in which they shared their experience of launching a business the Russian way. Each chapter of the bestseller “Business as a Game” answers one of the pressing questions any businessman has about:

Employees:
- What are “critical days for an employee”?
- How to understand when it’s time to promote or even fire someone?
- Why should you always let an employee go when they ask for time off?

Sales:
- How to display products so that they look like works of art?
- Why should you round the price down to the nearest ten instead of selling for 799.99 rubles?
- What is “post-purchase shock” and how to relieve it in the customer?

Marketing and PR:
- How to understand the client and stop annoying them?
- How does an “emergency envelope” help save a business?
- What is minimal hygiene and how to maintain it to avoid damaging your reputation?

The fun life of “Mosigra”:
- Why did Dima Kibkalo tell Sergey Abdulmanov to “Be like Lenin”?
- How did an interview with Dmitry Borisov appear in Forbes and why was he packing the 60th package at that moment?
- What are the former Mosigra members — Karina Baeva, Vyacheslav Sharovarov, Olya Tarabarina, and Maxim Polovtsev — doing now?