Neuromanagement: How to Manage People Using Neurobiology

Description of the book Neuromanagement: How to Manage People Using Neurobiology:

Only neuroliders will survive. In the age of AI, soft skills are more important than hard skills, such as empathy, a sense of justice, and imagination. You also need to know things about others that they themselves do not know. Alexander Yenin teaches all of this through neuromanagement.

Neuromanagement is a system based on neurobiology, anthropology, genetics, and physics. It allows determining real sources of motivation, building trust-based relationships, and managing without manipulation. Alexander explains how to develop emotional intelligence, retain talented employees, and create intangible value for them.

From the book, you will also learn:

• who a manager of the new era is and why merely controlling tasks is not enough;
• which qualities need to be developed so that you won't be replaced by AI;
• how not to become "a fork in the soup" and have a sustainable influence on the team without breaking anyone’s spirit.

Alexander Yenin is a top manager with 20 years of experience, head of an IT studio, managing a staff of 250 employees. The studio's projects have 180 million users in 220 countries.