Everything is CLEAR! How to Create a Conceptual Business

«Everything is CLEAR!» — a clear and specific guide to creating conceptual projects. It is based on the rich experience of Irina Izmailova in the restaurant business: the author honestly shares her journey from an ordinary marketer to the head of a transformation office of a large company, not hiding her mistakes.

The author guides readers through all the stages of creating a conceptual restaurant: from the inception of the idea to the opening of the establishment. You will learn how to develop an original product, analyze the target audience, create an appealing visual image, and competently calculate finances. Special attention is paid to how to stand out against competitors in a saturated market.

The author does not limit herself to theory but generously shares practical cases from the lives of real restaurants. This experience will be especially valuable for those who are considering scaling their business.

The main goal of Irina Izmailova is to teach readers to think conceptually and create projects that will stand out in the market and attract customers. Whether you plan to open a restaurant, a beauty salon, or any other business, the principles outlined in the book will help create a solid foundation for realizing your ideas.