Seasoning with Drive. How to Maintain Enthusiasm and Energy in Businesses of Any Size

Every day, 137,000 new businesses emerge in the world, but only 10% of them survive — those who maintain the spirit of a startup even 20 years after its founding. This is what helped the author withstand turbulent times and elevate the corporation to a new level. Andrey Belyanin – CEO of "TAMAKI" – packaged his 15 years of Russian entrepreneurship experience into 15 dinner chapters. Using his company as an example, he reveals the techniques that helped find energy and drive even in the most crisis-ridden times. From this book, you will learn: -Why instead of firing the sales department head, it's better to assemble another commercial team. -How to motivate employees through the principles of "not returning to the problem" and "Russian-style diversity." -How and why to sell the idea of rebranding to your own employees. -Why a leader should give their failures a mental Oscar for Best Role.