Hug Your Customers. The Practice of Outstanding Service
Retaining customers is a task for any business. But more often than not, these efforts are limited to discounts for regular customers, without leveraging the capabilities of modern databases. The author of this book, the owner of a successful clothing store chain Mitchells...
/ Richards / Marshs and Wilkes Bashford in the highly competitive market — the U.S. market. He made it so that his salespeople know everything about each of the hundreds of thousands of customers and can offer each of them exactly what they need. The special value of this book is that it is written by a practitioner who shares his recipes, not a consultant trying to sell you his services. Read and transform your business for the better.
Retaining customers is a task for any business. But more often than not, these efforts are limited to discounts for regular customers, without leveraging the capabilities of modern databases. The author of this book, the owner of a successful clothing store chain Mitchells / Richards / Marshs and Wilkes Bashford in the highly competitive market — the U.S. market. He made it so that his salespeople know everything about each of the hundreds of thousands of customers and can offer each of them exactly what they need. The special value of this book is that it is written by a practitioner who shares his recipes, not a consultant trying to sell you his services. Read and transform your business for the better.
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