Hug Your Customers. The Practice of Outstanding Service

Retaining customers is a task for any business. But more often than not, these efforts
are limited to discounts for regular customers, without leveraging the capabilities
of modern databases. The author of this book, the owner of a successful clothing store
chain Mitchells / Richards / Marshs and Wilkes Bashford in the highly competitive market — the
U.S. market. He made it so that his salespeople know everything about each of the hundreds of thousands of customers and
can offer each of them exactly what they need.
The special value of this book is that it is written by a practitioner who shares his
recipes, not a consultant trying to sell you his services. Read and
transform your business for the better.