Podcasting. A Comprehensive Guide to Creating and Monetizing a Successful Podcast

Podcasts are not only a unique format that combines informativeness with live emotions conveyed through voice, but also an excellent marketing tool that allows you to build a loyal target audience. This book is a guide to the world of podcasting; it explains how podcasting contributes to business promotion; helps you understand where to start your podcast creation journey and how it can be monetized; provides tips on how to record, edit, and promote podcasts; and shares a useful set of digital marketing tools that will come in handy at any stage of content creation.