The Hero's Return. Archetypal Plots, Ancient Rituals, and New Symbols in Popular Culture

An engaging exploration of the psychology of modern man, inspired by Joseph Campbell. Everything we see and do today originates from deep antiquity. Archetypal images from ancient Greek tragedies surround us even now. Archetypes are everywhere: in the urban landscape and objects in our room. They influence fashion, cinema, works of art, advertising, PR campaigns in pop culture, business, and politics. "The Hero's Return," "The Siege of the City," "The Reunion of Lovers," "The Struggle with a Monster," "The Dangerous Journey"... Plots and images repeat themselves again and again, acquiring only slight features of the time in which they occur. How will we see this world if we notice the archetypes in it? From the author All three components of culture - art, everyday life, religion - are an integral part of our existence regardless of geographical coordinates and historical period. This unites all people on the planet; it was with the ancients, and it is with us. Therefore, there is (and has always been) a certain common key for all humanity, understandable even to a representative of an uncontacted tribe in the Andaman Islands, whose way of life has practically not changed for thousands of years, and to a young entrepreneur on Manhattan today. It was this key that Carl Gustav Jung called an archetype in the early 20th century, representing a structural element of the collective unconscious. For whom this book is For those who want to understand and rethink the world around them and their role in it, to explore the theme of archetypes without delving into classical works and relying on the most important, also supported by colorful illustrations.