The Return of the Hero. Archetypal Plots, Ancient Rituals, and New Symbols in Popular Culture

An engaging exploration of the psychology of modern man, inspired by Joseph Campbell. Everything we see and do today comes from deep antiquity. Archetypal images from ancient Greek tragedies surround us to this day. Archetypes are everywhere: in the urban landscape and in the objects in our rooms. They influence fashion, cinema, works of art, advertising, PR campaigns in pop culture, business, and politics. "The return of the hero," "the siege of the city," "the reunion of lovers," "the struggle with a monster," "the perilous journey"... Plotlines and images are repeated over and over again, acquiring only slight traits of the time in which they occur. How will we see this world if we notice archetypes within it? From the author All three components of culture - art, daily life, religion - are an integral part of our existence regardless of geographical coordinates and historical periods. This unites all people on the planet; it existed among the ancients, and it exists with us. Therefore, there is (and has always been) a certain common key for all humanity, understandable even to a representative of a non-contact tribe on the Andaman Islands, whose way of life has hardly changed for thousands of years, and to a young entrepreneur from Manhattan today. This key, back in the early 20th century, was named by Carl Gustav Jung as an archetype, which represents a structural element of the collective unconscious. For whom is this book For those who want to understand and rethink the world around them and their role in it, to delve into the topic of archetypes without immersing themselves in classical works and relying on the most important aspects, further supported by colorful illustrations.