In Pursuit of Frames. Marketing Tools for Attracting Employees

In 2012, we first heard from our international colleagues about the trend of shifting marketing budgets from solving client attraction tasks to addressing HR tasks — namely, hiring and retention of personnel. At that time, we couldn't have imagined that this would soon happen in Russia.
Since then, we have managed to implement over 200 HR projects for our local and international clients.
Over the past 10 years, we have tried and applied a wide range of data-driven marketing technologies. We used concepts such as advanced analytics, machine learning, artificial intelligence (AI), and various marketing methods to create a personalized, effective, and seamless candidate journey. We realized that the most crucial task of HR analytics is determining market needs. By understanding these needs, recruitment specialists can develop effective candidate attraction strategies and create an individual approach to applicants.