People use reviews online as a weapon against those they dislike. Timur Aslanov explains how to protect oneself from this and even improve one’s image with their help. The author shares clear tools, accompanies them with examples and case studies...
from practice — in short, provides a guide for combating online negativity.
Thanks to this book, one can learn:
● why it is important to respond to negative comments;
● how to determine which part of the review is about emotions and which part is about constructive criticism;
● how haters differ from trolls;
● what "sausage" is and why one should not respond to it.
Timur Aslanov is an expert in public relations, effective communications, and sales management, a business trainer, business speaker, writer, and entrepreneur.
Author: АСЛАНОВ Т.А.
Printhouse: Eksmo
Series: Marketing for Non-Marketers
Age restrictions: 16+
Year of publication: 2023
ISBN: 9785041916572
Number of pages: 208
Size: 70x90/16 mm
Cover type: Мягкая обложка
Weight: 315 g
ID: 1578715
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