Promotion as a Game. A Technology for Promotion Using a Positional Platform

In marketing, almost everything can be copied: price, product, distribution channels. The only thing that remains unchanged is the story of your relationship with the client, actions and emotions – your overall game.
Offer the client a unique story of interactions, and you will gain a special competitive advantage, as everything will be different with another brand.
The book presents an authorial model of systematic promotion, which shows that it is possible to promote a brand both effectively and on a low budget. The methodology is based on the search and creation of a positional platform, which will allow you to engage the client in the game and achieve their loyalty.
You will learn how to create a unique lifestyle for your brand name and distance it from commercial perception. You will also determine what events should take place in the created community to meet client expectations.
This publication is aimed at marketers, small and medium-sized business owners, self-employed individuals, as well as marketing and marketing communications educators.