Framing Effect. How to Manage Consumer Attention in the Digital Age?

Framing Effect. How to Manage Consumer Attention in the Digital Age?

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Human rights, gender equality, financial crisis — all these are frames through which people perceive not only the surrounding world but also themselves. Frames serve as tools that quickly and effectively simplify our consciousness's work, facilitate the decision-making process, and...

Author: КЬЮКЕР К., МАЙЕР-ШЕНБЕРГЕР В. и др.

Printhouse: Eksmo

Series: The Art of Doing Business. How to Attract Customers in the Digital Age

Age restrictions: 12+

Year of publication: 2023

ISBN: 9785041747787

Number of pages: 288

Size: 60x90/16 mm

Cover type: hard

Weight: 385 g

ID: 1414507

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