The New Typography. A Guide for the Contemporary Designer

The book was first published in 1928 in Germany and became a sort of manifesto for modern typography. This thorough and captivating study covers a wide range of issues—from theories of social criticism and art history to the growing importance of photography in graphic design. In addition, in «The New Typography», Jan Tschichold formulates extremely clear and concise rules for the design of printed materials. The last chapters contain detailed practical instructions for typesetting everyday business documents—up to recommendations on paper size and the proper combination of fonts.

Although the standards described in the book are outdated and no longer used, and Tschichold eventually abandoned many of the ideas expressed, the publication will be useful to graphic designers, typographers, illustrators, and layout artists, as well as to a wide range of readers interested in the history of graphic and type design.