PIXAR. Reboot. How to Breathe New Life into Business
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The story of Pixar's transformation from a tiny company on the verge of bankruptcy into a cult animation studio. Lawrence Levy, along with Steve Jobs, rebooted the future of the producer of "Toy Story" and "Inside Out". In his book,...
he candidly recounts how the Pixar team overcame crises, abandoned unprofitable directions, embraced new leaders and new rules of the game, went public, created incredible animated films, smashed box office records, and became a legend!
The story of Pixar's transformation from a tiny company on the verge of bankruptcy into a cult animation studio. Lawrence Levy, along with Steve Jobs, rebooted the future of the producer of "Toy Story" and "Inside Out". In his book, he candidly recounts how the Pixar team overcame crises, abandoned unprofitable directions, embraced new leaders and new rules of the game, went public, created incredible animated films, smashed box office records, and became a legend!
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