Man + Machine. New Principles of Work in the Age of Artificial Intelligence

A guide to rethinking business processes and creating innovative workplaces with the help of artificial intelligence.
Accenture executives Paul Doherty and James Wilson have long worked together on researching and describing the impact of technology on business and society. They have studied the development of artificial intelligence over the past 30 years.
Not so long ago, when artificial intelligence burst onto the public stage, becoming the headline news of the day and one of the most popular topics, Doherty and Wilson realized that the ongoing discussion is quite subjective and in many cases based on opinions, and that there is no research findings or data on how artificial intelligence will become a driving force for change and what changes are currently necessary and will be needed in the future. Even more importantly, there were virtually no objective recommendations for those who need to make important decisions regarding the application of artificial intelligence in business, government, and education right now.
Since Doherty had experience helping organizations implement major technology-based changes, and Wilson was an expert in strategy and scientific research in technology, they decided to shed light on what the era of AI entails. In the future, machines will perform routine operations—not just mechanical ones—while humans will engage in interpreting results and training machines.
This book outlines a series of steps that business leaders should take to integrate AI into all business processes—from data collection to analysis and subsequent planning and adjustment of marketing campaigns in real-time.
The authors collected examples from companies across various sectors of the economy that have already implemented AI or are on this path.
This book is for entrepreneurs and leaders interested in leveraging artificial intelligence for the benefit of business.