Ecology Inside Out. How International Environmental Communities Operate in Russia and Abroad. Book 1.

«Become a participant in our foundation and contribute to the future of nature». What nonsense! International environmental communities use the tasks of nature protection to pressure businesses and state policies. They show us cute pictures, tell us heartbreaking stories, so... that we donate money. And what is the result? The author of the book studies the work of international environmental communities in Russia and abroad, analyzes advertising campaigns and their impact, examples of loud public stories, as well as forgotten articles. He explains: - how major environmental projects and programs are created and how they end; - how not to be afraid of climate catastrophe and understand what can truly help nature; - why WWF bought mayonnaise for the conservation of the Persian leopard in the Caucasus; - why pandas are no longer on the verge of extinction and who are «green avatars»; - why the absorption capacity of the mighty Russian birch is lower than that of the German one; - how «standards» and «permits» did not help giraffe Marius survive. Analyzing some stories, one might think: «What does ecology have to do with this at all?» But therein lies the point that ecology is «always involved».