Four Steps to Epiphany: Strategies for Creating Successful Startups

Steve Blank is one of the most influential people in Silicon Valley. "Four Steps to Epiphany" is a classic guide to business strategy for all time, from the inception of an idea to the creation of a successful company, used... and developed by over 100,000 startups around the world.It is here that Steve Blank first formulated the only currently effective method for developing new products and creating new businesses, based on the scientific method of hypothesis testing: the Customer Development methodology. Startups are not small versions of large companies and must be managed radically differently than established businesses; Steve Blank explains why this is the case. Instead of blindly following a business plan, entrepreneurs should go through all four steps of the Customer Development methodology and create a feedback system that allows for faster hypothesis testing and implementation than competitors.