Энергия клиента: Как окупается человеческий подход в бизнесе

If you have a business, you also have clients with whom you have established certain relationships. But are you using this resource to its full potential? The thing is, when a business interacts with a client, energy is generated, but... not everyone understands how to use it effectively.In Evgeny Shchepin's book, you will learn everything about client energy and how to leverage it to make your business truly successful.The author has managed to gather and analyze many years of experience from a wide variety of Russian companies: from a small sanatorium in Sochi to the "Yandex.Taxi" service.You will learn how to motivate employees for productive work with clients and how to understand what the client really wants, you will learn to combat consumer terrorism, stop fearing criticism, and start using it constructively for the benefit of the company. Finally, you will figure out how to build a company with a service that people fall in love with and genuinely recommend.