Sales

Harvard Business Review — the leading business magazine in the world. This new compilation features the most useful articles from HBR dedicated to the topic of sales.

You will learn how to adapt the sales department structure to the life cycle of your company, optimally utilize the opportunities of micro-markets, and identify influential participants in the purchasing center during large deals. You will understand what is wrong with solution sales and how to win a deal based on a key factor. This compilation also addresses issues related to managing the sales department. How to ensure that your sales and marketing departments work smoothly together? How many sales specialists are needed to maximize profit? How to motivate your managers and properly use the reward system for successful deals?

Timeless and practical advice, research results from leading marketing and sales professionals, CEOs, and business school professors will help improve sales strategies and increase the number of deals closed.