Anatomy of Sales. Building a Healthy Department System - from Funnel to Hiring

Are you asking questions: «Why aren’t they selling?», «Where is my profit?», «How to make managers work?». The answer is simple – it’s time to build a system. In the book «Anatomy of Sales», the commercial department is viewed as a living organism, where each element is a part of the body. The funnel and CRM are the heart, planning is the head, business processes and regulations are the hands, indicators and technology are the legs. This approach allows you to immediately see which organ is «sick» and what exactly needs to be treated. The author Artem Vladykin is a sales systems consultant, founder of the consulting company VLADYKIN.PRO. Since 2012, he has gone from a bank manager to an entrepreneur, and together with his team has built over 250 commercial departments in various organizations. His developed methodology helps identify weak spots, step-by-step «cure» them, and ultimately increase profit, optimize the workforce, and establish effective management. Thanks to this book you will: - understand which specific “element of the organism” is hindering revenue growth - build the right funnel, CRM, and regulations - learn to create a sales technology that an inexperienced manager can master in 2-3 weeks - start identifying control points for managing sales based on clear logic, not feelings - see how your own fears and beliefs influence the business – and how to change that