Management and Culture

In this book, William Byrnes not only outlines the basics of management as applied to the field of art and entertainment, but also immerses the reader in the context of the management process and helps to understand the consequences of actions taken - the impact on institutions, partners, and shareholders. As we see in other industries, in our increasingly interdependent world, the consequences of actions are not always obvious, and their effect is greater than one might expect. This is also true for art. The author provides clear guidelines that help to navigate these intersecting, interrelated, and sometimes contradictory issues, strategies, and opportunities.