The Psychology of Influence. Suggest, Control, Defend
The book that starts with the psychology of influence. It was... written by Dr. Cialdini after many years of observing people who possess phenomenal abilities in getting others to think and act in desired ways. It is a staple for all managers, sales specialists, psychologists, teachers, and leaders at all levels.
- 6 techniques that will make you a true master of persuasion
- 16 persuasion tactics from the arsenal of successful politicians, salespeople, and advertisers
- 116 real-life examples showing how easily and how often we become victims of others' influence
Author: Роберт Чалдини
Printhouse: Eksmo
Series: Psychology. The Main Books of Life
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785042413438
Number of pages: 352
Size: 207x133x21 mm
Cover type: твердая
Weight: 340 g
ID: 1735682
from € 38.94
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