The Psychology of Influence. Suggest, Control, Defend

Robert Cialdini — Professor of Social Psychology, head of the psychology department at the University of Arizona, a scholar who has devoted his life to studying the laws of influence.

The book that starts with the psychology of influence. It was written by Dr. Cialdini after many years of observing people who possess phenomenal abilities in getting others to think and act in desired ways. It is a staple for all managers, sales specialists, psychologists, teachers, and leaders at all levels.

- 6 techniques that will make you a true master of persuasion
- 16 persuasion tactics from the arsenal of successful politicians, salespeople, and advertisers
- 116 real-life examples showing how easily and how often we become victims of others' influence