How to choose the most profitable way to monetize a product? Danilo Zatta - one of the leading global consultants and pricing management specialists - shares 10 of the most useful pricing options and shows how to select the right...
model for yourself.
In this book, you will learn:
- how companies earn millions by giving away their product for free;
- how to get all users to turn to your services with acceptable pricing;
- how the "pay what you want" model encourages the buyer to choose the highest price;
- how to sell not to a person, but to their brain - as research shows that it is willing to pay more.
Author: Данило Затта
Printhouse: Eksmo
Series: Entrepreneur's Desk Books. Everything You Need to Know to Grow Your Business
Age restrictions: 18+
Year of publication: 2025
ISBN: 9785041963781
Number of pages: 272
Size: 218х170х18 mm
Cover type: hard
Weight: 500 g
ID: 1724871
free
€ 9.99
free from € 80.00
free
€ 9.99
free from € 80.00