Revolution in Pricing. 10 Pricing Management Strategies to Increase Your Profit

How to choose the most profitable way to monetize a product? Danilo Zatta - one of the leading global consultants and pricing management specialists - shares 10 of the most useful pricing options and shows how to select the right model for yourself.

In this book, you will learn:

- how companies earn millions by giving away their product for free;

- how to get all users to turn to your services with acceptable pricing;

- how the "pay what you want" model encourages the buyer to choose the highest price;

- how to sell not to a person, but to their brain - as research shows that it is willing to pay more.