What’s Next? How to Find a Big Idea to Take Your Business to the Next Level

How to reach the next level, scale your business, achieve a global breakthrough in your field? This book is for those who have hit a ceiling and are asking themselves: "What’s next?" At the heart of the author's approach is... the Dreams To Be Done® methodology. It allows you to formulate a big business idea that will bring that ambitious growth. The authors demonstrate how to do this with case studies from real Russian practice. Then, step by step, they help you create applicable market, marketing, and product strategies based on the big idea found. You will learn how to: – find an evolutionary business goal that will make you want to wake up in the morning; – create a product that will be in demand today, tomorrow, and for many years; – capture new and adjacent markets for exponential growth. The author's approach and practical assignments in the book will help develop a new mindset, and not just understand "what's next?", but gain confidence in your decisions and actions.