User experience is born not on the screen, but in the minds of the people who interact with the product. Our feelings are multidimensional and multisensory. This practical book will help you gain insight into how customers think in order to create products or services with the qualities they need.
Author John Whelan will show how any member of your team can generate new ideas based on user experience. Then you will understand how to apply this knowledge to your products, as well as discover:
— about six mindsets and how each contributes to obtaining a unique user experience;
— how your team — without any special training in psychology — can determine the conscious and unconscious needs of your clients;
— how to immediately apply the knowledge gained to improve your products and services.
Who this book is for:
For business owners, product managers, designers, user experience specialists, and developers.
From the author:
"Does a psychologist design products and services? How interesting..."
When I introduce myself as a psychologist designing products and services, I often see surprise on the interlocutor's face: "What, isn’t this work for a designer? Yeah, you surely know how to get into the consumer’s head! Are you analyzing me right now? No comments!" People are often intrigued, but do not understand how knowledge of cognitive processes and emotions can be applied to the design of digital products and services. And this is a common occurrence.
The purpose of this book is to help you understand and use knowledge about human psychology to break down user experience into components and find out how to make a product perfect for the consumer. And now is the perfect time for this. Scientific research in the field of cognitive psychology is rapidly advancing: there are already known breakthroughs in psychology, neurobiology, behavioral economics, and human-machine interaction, which have provided us with new data on brain functions and information processing processes that shape user experience.
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