Sales Forge. How to Create a Powerful Sales Department that Meets Targets

Anna Kuznetsova – an expert in increasing the income of business owners through sales departments – introduces her personal experience in building sales departments in her book.

You will learn how to change the perception of sales and salespeople, so they are not seen as pushy but rather as experts in their field. The author suggests skillfully structuring expert sales using certain tools and techniques that have already proven their effectiveness in practice. The book addresses important questions such as planning and attracting clients, auditing and analyzing the sales department, selecting and training employees, creating sales scripts, and using automation systems, scaling the business, and working during a crisis.

This publication will be useful for both novice sales professionals and business owners who intend to increase their income.