Consumer society

Jean Baudrillard (1929 – 2007) – inventor of the terms “hyperreality” and “simulacrum”, “great provocateur” of modern philosophy, author of works that completely changed the very attitude towards the life of modern society, one of the most significant thinkers of the postmodern era, of which, in fact, many researchers consider him nothing more or less than the “creator father” of postmodern philosophy. Politics and economics, culture and mass media, art and even fashion - these are just a few that, willingly or unwillingly, Baudrillard managed to radically influence. The consumer society is a society of self-deception. A society that chases a meaningless and unconscious illusion of happiness. A society in which the very need for consumption has long become an irrational end in itself, the “beauty industry” has equated the female body with a “commodity”, and the “philosophy of success” devalues ​​human individuality. The work of Jean Baudrillard, published in 1970, literally exploded the worldview of young intellectuals around the world. The absolute validity of this book is daily proven in our time by the very life of modern civilized countries - with its downshifting and “conscious consumption”, rejection of the “cult of luxury”, return to intangible values, the flourishing of feminism and even the slow death of the “high fashion industry” and “beauty industry.” "