Training in Neuromarketing. Where is the Buy button in the customer's mind?

Training in Neuromarketing. Where is the Buy button in the customer's mind?

To increase sales, you need to hit your unique selling proposition… no, not in the heart of the customer, but in the head. You need to make billions of neurons fall in love with your product. How – find out... from this book. Before you is a basic navigator of the human brain and a detailed instruction manual for its use in sales and effective marketing strategies. The authors have figured out: • which neurons in our head are responsible for purchases • what the customer is guided by when choosing one from tens of thousands of commercial offers • how to exceed customer expectations, taking into account neurophysiology Based on conducted research, they have developed universal and simple techniques that will help you sell always.

Author: РЕНВУАЗЕ П., МОРЕН К.

Printhouse: Eksmo

Series: Business. Pocket

Age restrictions: 12+

Year of publication: 2024

ISBN: 9785041998684

Number of pages: 352

Size: 180x115x28 мм mm

Cover type: Мягкая обложка

Weight: 228 g

ID: 1673189

To increase sales, you need to hit your unique selling proposition… no, not in the heart of the customer, but in the head. You need to make billions of neurons fall in love with your product. How – find out from this book. Before you is a basic navigator of the human brain and a detailed instruction manual for its use in sales and effective marketing strategies. The authors have figured out: • which neurons in our head are responsible for purchases • what the customer is guided by when choosing one from tens of thousands of commercial offers • how to exceed customer expectations, taking into account neurophysiology Based on conducted research, they have developed universal and simple techniques that will help you sell always.

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