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Тренинг по нейромаркетингу. Где находится кнопка Купить в сознании покупателя?
To increase sales, you need to hit your unique selling proposition… no, not in the heart of the customer, but in the head. You need to make billions of neurons fall in love with your product. How – find out... from this book. Before you is a basic navigator of the human brain and a detailed instruction manual for its use in sales and effective marketing strategies. The authors have figured out: • which neurons in our head are responsible for purchases • what the customer is guided by when choosing one from tens of thousands of commercial offers • how to exceed customer expectations, taking into account neurophysiology Based on conducted research, they have developed universal and simple techniques that will help you sell always.
Autor: РЕНВУАЗЕ П., МОРЕН К.
Väljaandja: Eksmo
Seeria: Äri. Tasku
Vanusepiirangud: 12+
avaldamise aasta: 2024
ISBN: 9785041998684
lehekülgede arv: 352
Suurus: 180x115x28 мм mm
Kaanetüüp: Мягкая обложка
Kaal: 228 g
ID: 1673189
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