Service Design in Practice. Designing the Best Customer Experience

Service Design in Practice. Designing the Best Customer Experience

This book is the main guide to the practice of applying service design in the world. It is necessary for everyone who wants all processes in the company to be customer-oriented. In it, you will find a detailed description of... the main stages, methods, and tools of service design. The book was created by dozens of professionals from different countries who shared their experiences and worked according to the basic rules of service design, that is, iteratively improving the text of the book. Numerous cases will help you better understand how to apply service design in practice. You will learn how to conduct research, generate ideas, create prototypes, work with users, and implement service design throughout the organization to ultimately achieve a useful, memorable, impressive, truly unique product.

Author: СТИКДОРН М., ЛОУРЕНС А..

Printhouse: Al'pina Pablisher

Age restrictions: 12+

Year of publication: 2023

ISBN: 9785961481464

Number of pages: 560

Size: 190x240x30 mm

Cover type: Мягкая обложка

Weight: 1030г g

ID: 1669073

This book is the main guide to the practice of applying service design in the world. It is necessary for everyone who wants all processes in the company to be customer-oriented. In it, you will find a detailed description of the main stages, methods, and tools of service design. The book was created by dozens of professionals from different countries who shared their experiences and worked according to the basic rules of service design, that is, iteratively improving the text of the book. Numerous cases will help you better understand how to apply service design in practice. You will learn how to conduct research, generate ideas, create prototypes, work with users, and implement service design throughout the organization to ultimately achieve a useful, memorable, impressive, truly unique product.

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€ 31.29