Commercial Director 2.0. 25 Key Competencies of a Sales Leader

This book is about how an ambitious person can build a foundation for a career leap into the role of a commercial director by setting the goal of understanding the psychology of managing the trust of clients and business partners.

You will understand how the human factor determines the scope of authority, rights, and real opportunities of a commercial director in a specific company. You will learn how a newly appointed commercial director can avoid typical mistakes made by predecessors. You will also see how thoughtful work with the personnel of the commercial unit can help step by step to earn the special trust of owners and shareholders. You will be able to find out how a commercial director can influence the company's revenue by improving qualifications, adjusting the existing negotiation model, and mastering new methods of personnel management in the company.

The publication is aimed at everyone who is morally ready to take on the responsibility for customer trust in your company. For those who are ready to undergo self-transformation, to realize themselves as effective commercial directors capable of being proud of their ability to conduct successful, effective negotiations, to nurture their subordinates, and to continually set ambitious plans for sales growth, market share, and suppressing competitors.