The Player's Brain. How Neuroscience and UX Impact Video Game Design

Creating a successful video game is a true art!
Becoming acquainted with the game, mastering it, and enjoying the gaming process all take place in the brain. It's easier for a developer to implement their design ideas and achieve commercial success... if they understand how the human brain works: this is the foundation of user experience (UX).
It is very important to anticipate how the player will perceive your game and how they will interact with it. By reading this book, you will learn which elements make a game engaging and which hinder people from immersing themselves in the process and enjoying it.
"The Player's Brain" is a practical guide that includes the most comprehensive overview of UX in games; it can be used by any novice or professional developer. The principles described in it are derived from neuroscience—the field of knowledge that studies how our brain perceives, processes, and assimilates information.
Together, UX and neuroscience will help you find reasonable compromises and the most beneficial solutions for the game more quickly and show you how to provide the audience with the best gaming experience while staying true to your design and creative vision.

Celia Hodent is a UX expert with a PhD in psychology. She has worked in the entertainment industry for over ten years, including with well-known companies such as Epic Games, Ubisoft, and LucasArts.

"The amazing thing about this book is that it is accessible to UX enthusiasts of any skill level. For those just entering the gaming industry, it will demonstrate a wealth of practical examples. For experienced UX designers, it will remind them of the importance of basic principles and encourage the implementation of best practices within their teams. And even a simple fan of video games will benefit from understanding why some seemingly good games disappoint, while unattractive creations captivate players for hours on end.” — Svyatoslav Torik, game design expert.