When a specialist with 25 years of experience in the financial sector and a sense of humor can't help but write, an excellent book about business comes out. Excellent in that it contains practical advice, exercises, and nothing extra. A book that you want to outline line by line, although at the end of each section the author makes conclusions for memorization.
Under one cover in 10 chapters, you will find a complete description of the company’s life cycle from idea, business plan, and hiring employees to tax accounting, experiencing various crises, and scaling.
The author's experience, along with that of his friends and colleagues, has allowed for many nuances of running a business to be taken into account in the book, including the atmosphere in the team, reporting, and tax accounting. Despite the complexity of the topic, you have more of a handbook than a university textbook on economics. The author's advice alternates with four storylines of owners of different businesses, and at the end of each chapter, you will find a list of books and films on the topic to immerse yourself in the context.
The book is compiled in the format of a handbook, so you can return to the necessary chapter at any stage of your business development to get answers and recommendations. And the advice of an experienced psychologist in the appendix complements the author's observations and will help you cope more quickly with growth and emerging difficulties.
If you are looking for a beginner's guide to launching your startup - it is in your hands. Complete all the exercises, take advantage of the advice, and get started.
-medium.webp)
