Ogilvy on Advertising

No circulation

This is a classic book on advertising, written by one of the outstanding specialists, the father of modern advertising — David Ogilvy. The book was first published in the USA back in 1983! In 2002, it was translated into Russian,... and since then it has remained on the bestseller list.
How to create advertising that will sell?
What should the texts, illustrations, and design be like?
How to attract and retain customers? How to manage an advertising agency?
In this book — numerous stories of real projects, brilliant ideas, and sometimes unsuccessful solutions. Ogilvy describes the entire "inner workings" of the advertising world and shares numerous anecdotes that allow readers to immerse themselves in the world of advertising business of the last century.

Author: ОГИЛВИ Д.

Printhouse: Mann, Ivanov i Ferber

Age restrictions: 18+

Year of publication: 2023

ISBN: 9785002141012

Number of pages: 304

Size: 24.5x17.3x2.2 mm

Cover type: Твердый переплет

Weight: 770 g

ID: 1461940

This is a classic book on advertising, written by one of the outstanding specialists, the father of modern advertising — David Ogilvy. The book was first published in the USA back in 1983! In 2002, it was translated into Russian, and since then it has remained on the bestseller list.
How to create advertising that will sell?
What should the texts, illustrations, and design be like?
How to attract and retain customers? How to manage an advertising agency?
In this book — numerous stories of real projects, brilliant ideas, and sometimes unsuccessful solutions. Ogilvy describes the entire "inner workings" of the advertising world and shares numerous anecdotes that allow readers to immerse themselves in the world of advertising business of the last century.

Sold out

€ 28.09

Sold out

€ 28.09