Ogilvy on Advertising

This is a classic book on advertising, written by one of the outstanding specialists, the father of modern advertising — David Ogilvy. The book was first published in the USA back in 1983! In 2002, it was translated into Russian,... and since then it has remained on the bestseller list.
How to create advertising that will sell?
What should the texts, illustrations, and design be like?
How to attract and retain customers? How to manage an advertising agency?
In this book — numerous stories of real projects, brilliant ideas, and sometimes unsuccessful solutions. Ogilvy describes the entire "inner workings" of the advertising world and shares numerous anecdotes that allow readers to immerse themselves in the world of advertising business of the last century.