A Warm Cup on a Cold Day: How Physical Sensations Influence Our Decisions

Renowned American psychologist Talma Lobel explains how our sensory reactions to external stimuli affect our subconscious, and consequently, our behavior and the decisions we make.
The human body is arranged in such a way that some sensations ― warmth, softness of... surfaces, sweetness of taste ― are pleasant to us, while others ― cold, hardness, bitterness, etc. ― evoke dislike and anxiety. Can we learn to understand the "language of the body" and use this knowledge to our advantage? Of course!
This book is about how to lift one's spirits and those of loved ones, create comfortable living conditions at home and communication at work, and even influence the outcomes of important negotiations by applying knowledge of "physical" intelligence. The author supports her conclusions with results from numerous scientific studies and experiments, as well as curious examples from her own practice.