YouTube. How the most popular video hosting conquered the world?

Everyone knows about YouTube.
But few know how it works, who manages it, what decisions these people make, and why their decisions matter.

• How much do the most popular bloggers in the world earn?
• Why did Google buy the video hosting... instead of developing its own product?
• How did YouTube become an integral part of most of our lives?

This book is written for you to answer all these questions. Before you is the story of a business that was initially very inefficient but still gained tremendous commercial success. This is the story of a platform that made Google one of the most profitable and powerful companies in the world.
And also - it is the story of new media, for which the programs are written not by editors, artists, or teachers, but by algorithms. And about very important and very strange recent events that most people visiting YouTube.com every day know nothing about.
Mark Bergen - a business journalist for Bloomberg Technology and Businessweek, has been writing articles about the giants of Silicon Valley for over a decade.