Business by Own Desire: From Myths to Reality

Business is a game. Do you want to learn how to play it? How to choose the right partners? How to unite employees into a team and build an effective management system? How to scale a business? The answers to these questions are contained in this book. It describes the steps of the author's technology for creating franchising concepts, based on which projects are launched in Russia, Kazakhstan, Romania, Poland, Belarus, Kyrgyzstan, Ukraine, Turkey, Portugal, and Moldova. The book provides practical examples of using M. E. Litvak's psychological aikido technique in the realities of business. Through real examples, the author demonstrates how to apply the laws of business system management that she studied at the corporate University of Alex Yanovsky and implemented in project management. The author of the book, Olga Krolman-Pakhailo, is an entrepreneur, head of the franchise development department, master's degree holder, and mentor of the Mentor Service platform - and she shares her experience in forming and launching international brands into the market. Brands that are present in 14 countries, 137 cities. The book will be useful for aspiring entrepreneurs, business owners, as well as managers who create businesses, shape trends, and establish the rules of the game for their teams.