Influence: The Psychology of Persuasion

Robert Cialdini — professor of social psychology, heads the psychology department at a university in Arizona, a scholar who has dedicated his life to studying the laws of influence.
This is the book that starts the psychology of influence. It was written by Dr. Cialdini after many years of observing people who possess phenomenal abilities in getting others to think and act in desired ways. It is a must-read for all managers, sales specialists, psychologists, educators, and leaders at all levels.
- 6 techniques that will make you a true master of persuasion
- 16 persuasion tactics from the arsenal of successful politicians, salespeople, and advertisers
- 116 real-life examples that show how easily and how often we become victims of others' influence