Marketing 7.0. The Merging of Psychology and Artificial Intelligence

«Marketing 7.0. The Merging of Psychology and Artificial Intelligence» — a practical book about modern marketing, centered not only on technology but also on human behavior. In this edition, Philip Kotler, Hermawan Kartajaya, and Ivan Setiawan examine how artificial intelligence, the digital environment, and behavioral psychology are changing customer interactions. It discusses attention, trust, choice, and loyalty, as well as why mere data and automation are no longer sufficient for precise engagement with the audience. This approach will be particularly interesting to those who want to understand not only the promotion tools but also the reasons why a buyer notices, remembers, compares, and makes decisions.