Luxury as a Business Strategy. A System for Creating Unforgettable Customer Experiences

In this book, Nin James, an expert with over 20 years of experience working with luxury brands, reveals the secrets of the luxury industry that will help you grow your business, no matter what field you are in.

The principles of luxury are a kind of golden key that allows a company from any sector to stand out from the crowd by creating unforgettable experiences and strong connections with customers. You will learn how to significantly increase revenue and turn customers into loyal advocates for your brand using the author's Experience Enhancement Model.

According to the author, the essence of luxury is not in things, but in experiences, impressions, and feelings. This book describes five levers of luxury — attract, invite, engage, delight, and ignite — complemented by practical techniques for differentiation in literally any business.

Drawing on her own research into the mindset of the best representatives of this industry (Chanel, Madame Clicquot, Delta, Four Seasons, etc.), interviews with industry experts, and her own experience, Nin convincingly shows the reader that they too can elevate every aspect of their brand to a new level.