How to Create an Event. Organizing an Event from Idea to Implementation

Events have long been a powerful tool for the development of the economy, culture, and professional communities. But behind every successful forum, festival, or conference lies a complex system of decisions, hidden from the eyes of the participants. In the book «How to Create an Event. Organizing an Event from Idea to Implementation», Maxim Yakovenko details the process of preparing successful events of any scale. The author, an organizer with 20 years of experience, reveals the complete cycle – from finding the idea and developing the concept to execution and post-analysis. Special attention is given to the application of storytelling and the author's model «The Participant's Journey», which allows structuring the event as an engaging story.

The book covers key areas of organization: program, venue, partners, risks, and much more. It will be an indispensable assistant for organizers, managers, and anyone striving to create meaningful and effective events.