Confessions of a Pricing Master

In a variety of life situations, we are faced with decisions - how to spend money and time or how to convince others to spend their money and time. This is the essence of pricing. Price is the "place" where value and money meet. It is the most powerful and widespread economic factor in the everyday life of every person - and at the same time one of the least studied. The formula for successful pricing resembles the recipe for an exotic cocktail. It is a mixture of psychology, economics, strategy, methods, incentives, and rewards, seasoned with mathematics. As a result, managers dilute the cocktail with guesses, intuitive feelings, and general rules, or completely exclude categories they do not understand. Of course, the drink becomes sweeter, but loses the rich flavor and aroma necessary to impact the customer and the business. In Herman Simon's book, wise advice and sound pricing principles are gathered. For more than forty years, Simon has dedicated himself to making this "cocktail" more effective, practical, and enjoyable for managers and executives in any industry. A world-renowned pricing expert and trusted consultant to Fortune 500 top managers, Herman Simon knows exactly what he is talking about. He has studied pricing in detail. Throughout his life, he has traveled from rural farmers' markets to a prestigious academic career and the profession of entrepreneur and consultant for large companies around the world. And throughout this journey, he has learned - from Nobel Prize winners and leading gurus in management. He has taught many top managers to use pricing to create new markets, expand businesses, and ensure long-term competitive advantages. Moreover, he has learned several challenging personal lessons about what value is, how people perceive it, and how profit is extracted from it. In "Confessions of a Pricing Master," the best advice and principles covering all the ingredients of the pricing cocktail are gathered in an accessible, understandable, and interesting way - so that you will want to explore this topic in depth. You will see pricing in a completely new light.