The Pop Mart Phenomenon. Toy billions of Wang Ning: Molly, Skullpanda, and toothy monsters Labubu that conquered the world

The book you are holding is a detailed interview by the famous business journalist Li Xiang with the founder and CEO of Pop Mart, Wang Ning, who has entered the top 100 richest people in the world.

Wang Ning is a bright representative of a new generation of Chinese entrepreneurs who turned his idea into a global phenomenon. His company Pop Mart has grown from a small retail store to a market leader in vinyl toys and entertainment in just a few years and has become a unique business empire based on IP (intellectual property).

In an open dialogue format, the book reveals:
— the entrepreneurial journey from the first steps in business to creating a multi-billion dollar company;
— the secrets of Pop Mart's business model: the creation, promotion, and sale of iconic IP, as well as building a community of devoted fans around them;
— the company's management philosophy and strategy, as well as Wang Ning's views on innovation, corporate culture, and global expansion;
— market and trend analysis: a deep understanding of the new consumer era.

This is more than just the success story of a single company. It is a book that will help entrepreneurs, marketers, and aspiring businesspeople better understand the needs and development trends of the new consumer market. The story of Pop Mart vividly demonstrates that even in a narrow niche, one can build a legendary company that has changed the rules of the game on the global market.