Blue Ocean Strategy. How to Find or Create a Market Free of Competitors
Blue Ocean Strategy. How to Find or Create a Market Free of Competitors
Blue Ocean Strategy. How to Find or Create a Market Free of Competitors
Blue Ocean Strategy. How to Find or Create a Market Free of Competitors
Blue Ocean Strategy. How to Find or Create a Market Free of Competitors

Blue Ocean Strategy. How to Find or Create a Market Free of Competitors

New
Competition — this is what concerns managers around the world. The authors of the book analyzed 150 strategic moves made over more than 100 years in 30 industries. They concluded that success is achieved by creating "blue oceans" — markets...

Author: Рене Моборн, В. Чан Ким

Printhouse: Mann, Ivanov i Ferber

Age restrictions: 16+

Year of publication: 2026

ISBN: 9785002509461

Number of pages: 416

Size: 190х130х18 mm

Cover type: soft

Weight: 243 g

ID: 1736734

In stock
€ 7.19
Will be delivered to United States on 28 April (Tu):
By courier

from € 38.94

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