Blue Ocean Strategy. How to Find or Create a Market Free of Competitors

Competition — this is what concerns managers around the world. The authors of the book analyzed 150 strategic moves made over more than 100 years in 30 industries. They concluded that success is achieved by creating "blue oceans" — markets where there is no competition, but there is new demand and opportunities for sustainable growth and profit enhancement. In this book, you will find a set of necessary analytical tools, a description of the principles that define the blue ocean strategy, as well as a tale of the dangerous traps that await companies on their path to blue waters.