The Psychology of Sales. The Most Effective Approach to Increasing the Number of Deals

If you want to sell a lot and for a high price — understand the psychology of sales. This is much more important than mastering individual tricks and techniques, believes Brian Tracy. Only by understanding how the buyer thinks, which triggers they respond to, what makes them make a deal and feel unaccountable trust towards the interlocutor will transform you into a super-effective seller.

This is not magic, but a system that the author has been talking about for several decades within his legendary training program.

Thanks to this book you will learn:

— what the "inner game" in sales is and how it affects the outcome;

— how to get rid of the fear of rejection;

— how to develop unshakable self-confidence;

— why people buy and how to use this knowledge in practice.