«Play with the fonts», «make the text appealing», «larger logo» — familiar phrases? And also — sleepless nights, unanswered messages from clients, and «scammers» who don’t pay for delivered projects? This book is for everyone who wants to work differently.... Before you is «Write, Reduce» in the world of project work. If you are tired of dealing with hellish clients, constantly searching for new orders, and losing sleep the night before a deadline — this book is for you. This is a step-by-step guide from Maxim Ilyakhov and Misha Rozov that will take you through all stages of working with a client: how to state a high fee that the client will agree to; what will make clients recommend you to others; how to draft a contract that guarantees payment; how to protect your labor from scammers; how to communicate with the client to hear the cherished «Agreed!». The goal of the book is for the reader to be fabulously wealthy and to sleep soundly, especially the night before a deadline
Author: Максим Ильяхов, Михаил Розов
Printhouse: Eksmo
Series: Speaks and Shows the Editor-in-Chief. The Most Necessary Books on Copywriting
Age restrictions: 16+
Year of publication: 2025
ISBN: 9785042239304
Number of pages: 384
Size: 201x141x25 mm
Cover type: мягкая
Weight: 443 g
ID: 1726224
free
€ 9.99
free from € 80.00
free
€ 9.99
free from € 80.00