By Choice: From Good to Great. Why Some Companies Thrive and Others Do Not

A new edition of the book "Great by Choice." A continuation of the bestsellers "Good to Great," "Built to Last," and "How the Mighty Fall." The book reveals the key principles of creating an outstanding business in the most unfavorable conditions.
Why do some companies thrive in conditions of economic instability and even chaos, while others do not? What qualities distinguish true leaders? The results of a long-term study conducted by the authors speak for themselves:
— great leaders do not possess the gift of foresight and do not have an increased tendency for risk; they are simply more disciplined and rely more on experience;
— "quick reactions" and "fast decisions" are useless; if you rush headlong, you are likely to break something on the way. Great leaders know exactly when to rush and when it is unwise to hurry.
By reading this book, you will learn how to succeed in any, even the most extreme conditions, how to find the right path and build a great company that is capable not only of reacting to events but of creating them.