Evgeny Romanov, the founder of the international network Smoking Shop, co-founder of the brand "Krai - Franchising" and the marketing agency "Cosmodrome", knows from his own experience how to find an idea for a business, build it from scratch, and scale it to an international format.
In the book "Franchise. How to Find an Idea, Inspire a Team, and Scale a Business", the expert shares his challenging journey to success, reveals the nuances, features, and benefits of developing a business through franchising, shares observations from personal experience, and explains with real examples how to create a profitable franchise and strengthen it.
From the book you will learn:
• What are the main trends in Russian franchising and how to use them for maximum benefit in business development.
• What three main rules are important to follow in order to launch a franchise and not go bankrupt.
• What four steps need to be taken to ensure that your business constantly improves and that you do not lose control over it.
• What are the most effective tools for developing a business through franchising.
• How to choose a quality franchise that you can actually earn from and what is needed to get started.
This book is a useful resource for anyone looking for powerful motivation and fresh ideas for developing their business, as well as striving for its enhancement.