Design and User Behavior. The Application of Psychology and Behavioral Economics in Development and UX

Developers and designers hope that their products will become as indispensable and in demand as many popular applications. Stephen Wendel – head of the behavioral sciences department at Morningstar – step by step introduces the process of implementing behavioral approach methods into product development. Product managers, designers, and data analysts will learn a simple and effective approach to defining target users and behavior patterns, creating a product, and assessing its effectiveness. The book offers an understanding of how to best design a product, what drives users to take certain actions, and how to change their behavior.