System IT Marketing. From Value to Communication

Svetlana Beregulina – a marketer with 20 years of experience working with B2B-SaaS digital products. She was the marketing director at “1C-Bitrix” for 12 years and also led marketing at Mail.Ru (now VK), inSales (a company in the “Sber” ecosystem),... and the Moscow School of Management SKOLKOVO.
This book is the first guide in Russia on promoting IT products, written by the former marketing director of the “Bitrix24” service. It will be useful for founders, top executives, and promotion specialists in B2B IT companies who want to build effective marketing and increase sales.

After reading, you will be able to:
- create a value proposition and promote products with a long decision-making cycle;
- effectively sell through product demos;
- develop a communication strategy for promoting IT products in the B2B segment;
- create a marketing strategy considering market maturity;
- link marketing tools with business goals and strategy.